Bjørn Gulden (*1965) has been Chief Executive Officer (CEO) of PUMA SE
since July 2013. The Norwegian native has an extensive international experience of more than 20 years in the sporting goods and footwear industry. Prior to PUMA, Bjørn was CEO of Danish jewellery brand Pandora, Managing Director of Europe’s largest footwear retailer Deichmann, Senior Vice President of Apparel and Accessories at Adidas and he held various management positions at outdoor apparel company Helly Hansen.
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